Tuna Terminal

China A-share · SZSE · 300059

East Money (300059) stock analysis: valuation and financials

资本市场服务

¥17.98 -0.4% Price as of Oct 14, 2026

Bottom line

Narrow-moat retail brokerage and fund platform: FY2025 revenue +38.5% to CNY16.1B, 96.6% gross margin, CNY180.8B net cash, volatile FCF; 19.5x P/E looks undemanding.

Market cap
¥284.5B
P/E
19.5x
EV/Sales
5.3x
FCF yield
5.3%
52-week range
¥17.28 – ¥26.36

Research as of Oct 15, 2026

Business quality scorecard

0–100, computed from reported financials; higher is better, and a higher valuation score means cheaper.

How it makes money

Retail investors, fund buyers and advertisers pay Eastmoney for brokerage and margin services, third-party fund distribution, financial data subscriptions and advertising; securities services are the profit engine, supplying 78.0% of FY2025 revenue of CNY16.07B and driving the 87.4% group operating margin.

Financials by year

FY2021Jan–Dec 2021FY2022Jan–Dec 2022FY2023Jan–Dec 2023FY2024Jan–Dec 2024FY2025Jan–Dec 2025
Revenue¥13.1B¥12.5B¥11.1B¥11.6B¥16.1B
Revenue growth+58.9%-4.6%-11.2%+4.7%+38.5%
Gross margin94.9%95.7%95.1%95.7%96.6%
Operating margin77.0%78.6%84.3%95.4%87.4%
Net income¥8.6B¥8.5B¥8.2B¥9.6B¥12.1B
Free cash flow¥7.6B¥659.9M-¥3.7B¥44.4B-¥10.4B
FCF margin57.9%5.3%-33.0%382.2%-64.6%

Amounts in CNY · What is free cash flow?

Margins Gross margin 95.72% FY2024 → 96.59% FY2025 → 96.93% TTM (+87bp); operating margin fell to 86.57% TTM from 95.37% FY2024 (-802bp). Cost of revenue is only 3.1% of TTM revenue, so the squeeze sits below the gross-profit line, not in cost of revenue.

Balance sheet Leverage · Net cash

Cash & short-term investments
¥276.4B
Total debt
¥95.6B
Net cash
¥180.8B
Interest coverage
236.9x
Current ratio
1.3x

As of Jun 30, 2026 · Amounts in CNY · How to read a balance sheet

Management and track record

Valuation range

Bear¥16.57-7.9% vs price
Base¥22.81+26.9% vs price
Bull¥34.06+89.4% vs price

Implied value per share · Price when researched: ¥17.98

Each scenario assumes five years of revenue growth, an FCF margin and an exit multiple, discounted to today. The assumptions and sensitivities are in the full report.

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